It is still amazing how the Internet can create some type of hype that does not seem to exist in the offline world. And the online community has already grown to a vary large number that targetting this as a niche is already a very very large niche already. I have talked about this with the pop/rock music band OK Go how they made a buzz with the release of their MTV using the Internet as the perfect medium to spread the news. The movie Snakes on a Plane seem to have create more of an online hype than an offline hype. As mentioned on Wikipedia about the movie Snakes on a Plane, writer David Delessandro wrote the story and was a Hollywood reject. Until a few believers tried to push the idea with New Line Cinema. The story was popularized in a blog and the rest was all the work of other bloggers as fan trailers came out, official and unofficial websites, unofficial trailers and other jokes came out on Snakes on Plane.
In the office where I work, Snakes on a Plane was an everyday word and refered to the word snakes as a metaphore for many other meanings. I work at a digital interactive advertising agency in San Diego, California and we work all around the Internet so Snakes on a Plane was something we were all aware of. So on the opening day of the Movie, our boss, the head of the creative department actually had us leave early at work as the whole department headed to the movies to watch Snakes on a Plane on the opening day.
While watching, we already knew who the were the offline people and the online people. Because the moment we saw Samuel Jacksons face in the movie Snakes on a Plane, we were the only people laughing even if there was no comedy punchline. Simply because we always made fun of the movie with all the online funny stuff about it. I think the online people enjoyed the move more than than the offline people. I still find it funny that we seemed to be the only people laughing when the snakes were killing all these people.
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