action online

Video is everywhere today. The growth of rich media just continues to increase as you start to see all these video websites everywhere and many websites are integrating video on to their websites to make the user experience better. Video is now handy, as there are mini portable DVD players and handheld devices like the Apple iPods and similar devices can also play video. Many camera phones today are able to record video, although in a lower quality, many people still love using it, being able to capture on video many precious moments of their lives. Video is just starting to be everywhere.

An innovative company, Televator Corporation has came up with the idea of placing video ads within the elevator. So I guess companies advertising will literally need to have the best elevator statement, since the elevator ride is just like about 30 secs, more of less. Within the elevator ride, the ad must catch the attention of the elevator passenger and should have enough recall to the ad. Honestly, I do not remember any ad from Televator, so I believe it is not that effective. But to make it effective, I believe the ads must be:

1. Very creative that can instill a strong recall.
2. If ever these ads are paid to display on a certain time, get the time slots when people ride the elevator, like going to work, leaving for lunch, coming back from lunch, and going out from work.
3. Since 30 seconds or less may be hard to create a significant impact on the viewer, try to pay for these ads for long periods of time. Maybe a month is the minimum. So people see the ads over and over again for better recall.
4. I did not see this having audio, but I believe these type of ads would be better if it had some audio.
5. Companies whose target clients could be people within the building would be perfect for them. I believe places that would be nice to eat lunch or dinner would be great in close proximity or within the building would be great.

But honestly, in my opinion, video with no audio, for 30 seconds or less, is not effective and a poster might work as effective as a 30 second silent video ad. And the the best recall I have of the Televator screen in the ad of the BSOD I took a photo of: