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Links going to your site are like signs on credibility. The more people that link to your website, the more credible you are. That is one reason why Search Engines like Google, Yahoo and MSN take a look at the amount of links going to your website. Problem is this method of ranking a site can be abused with artificial link building. As some may use the spamming ang jamming technique manual, some people are even lazy and would just buy they way through it, regardless of the links are relevant or not, they just try to win the game of ranking by sheer numbers of links. This is not my style of SEO, and for me if you do everything right, taking note of code to content ratio, keyword density, targetting the long tail, internal linking structure, and all other SEO techniques, you will be surprised you do not need as many links as you thought you needed. But for some, they will still like to find the shortcuts. I have heard people use LinkBuildingDirect and they have had their success in using it. And I have personally seen some of my friends rise in rankings mainly because they availed their service. They promise you 250 or more IBLs for only $24.95 a month. I believe that is a fair price to pay, since many sites out there sometimes charge $25 a month for 1 link alone, and here you get more than 250. Sound like a good deal, but maybe I will only resort to this method when I get a client that is desperate to see results real fast and want them now, as soon as possible. But be careful if you have brand new domains since quick link building in brand new domains are not ideal to do and can get penalized and can decrease your ranking.