The good balance between CTR and ad code positioning in Google Adsense

Fri, Sep 1, 2006

SEO, Web

This is a real quick thing I learned today. Thanks to Jensense and Click This! podcast. If you have 3 adsense codes, the first one in the source code, they are usually higher paying ones. But based on your own CTR in relation to ad positions on pages, the ads on top of the page may not be the one that has the highest CTR. With some HTML/CSS magic, you can position the ads wherever on the page which you know have the high CTR rates and in the code make it the first ad to appear. Now for the how-to’s, hmmm I think this is a good enough as a tip and the people that know what they are doing and you should already see the light this very second. :)

This post was written by:

Benj Arriola - who has written 139 posts on action online.

Started a career as a chemist. Worked in the industry and academe and pursued a master's degree in chemistry. Then one day, here I go, start a computer shop, then web company in 1999, won a few awards and just started a web career working on websites of various companies and making sure the websites work for them.

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